This month we've had the pleasure of stocking Camelēr Spice Cº at the SoLo Craft Fair shop. Co founders Halle and Myles are great friends and started working together on a project in 2019. Realising from the offset that their values and interests were aligned they decided to direct their passion into setting up Camelēr Spice Cº. Here's a little bit about their brand and what you can find in store:
'As a human-centric brand, our ambition is to disrupt the spice industry, by taking you on a sensory journey, of universal tast and scent with our multipurpose offerings.
When a little seasoning goes a long way, the alchemy has to be superior.
Our spice mix offering is multiuse where each of our blends are curated for more than one specific recipe.
Milling and blending in-house, our artisnal blends are made with 100% natural ingredients.
Cooking, baking and cocktail making is about the exploration of taste buds and our mission is to nurture that enjoyment.
The name “Camelēr” (cameleer) is the person who drives or rides the camel. It is the merchant who brought the spices and other thrifts between continents. The “M” in our logo signifies a camels movement and their humps uniqueness with sharp serifs influenced by fonts created during the enlightenment period over the 17th and 18th centuries. The line over the ē called a “macron” marks the Latin way a long vowel (ee) sounds.
Our endeavour to focus on the enjoyment of the journey that we hope you will be on with us. A little like the cameleer as they drive the camel arriving at the depot with their thrift safe and sound. For us, the celebration is about our community, culture, our collective journey and courage.'
Head to their Instagram to find out more @camelerspiceco and take their unique flavour profile quiz on their website to explore their blends.
